“That has been a game changer because it allows us to stand out among other brands and helps increase our revenue,” Forsett says. He also maintains that Amazon has given Hustle Clean a competitive advantage with the recognition of being among the top brands in its category. And he says next steps include product line expansion and using Amazon to gain access to potentially millions of new customers it might not otherwise have reached in a cost-efficient way. The athlete-cum-entrepreneur says Hustle Clean has developed a long-term partnership with Amazon since 2012, which included doing preliminary research before launching his business two years later. Asserts Forsett: “We’ve been able to grow with extreme focus, strategically expanding our product offering and successful partnerships.” Collaborating with Amazon to boost customers and revenue Forsett says the business has generated more than $4 million in revenue over the past two and a half years. Now, his products are sold throughout Amazon’s store and at several big-box stores. So far, he has raised $1 million from former and active NFL players, including Ronnie Lott, Steve Smith Sr., Kyle Juszczyk, Jonathan Stewart, Cliff Avril, and Prince Amukamara – all of whom are partners in the firm. And his background helped with raising capital by allowing him to make more pitches than not. Early on, he also used access to media to build exposure and brand awareness, while. Most notably, Forsett leveraged his career with the Seattle Seahawks and the Ravens to get the venture off the ground. “At the end of the day, we view that moment as an inflection point for Hustle Clean because even though we didn’t get a deal, the show gave us great exposure. “We took ownership of things that weren’t our strengths and had some realignment within the business,” he says. Forsett admitted it was very tough being rejected on national TV, but he and his team used the experience as a motivational tool.
Another obstacle came in 2018 when Hustle Clean pitched its product line on Shark Tank but failed to gain even a nibble from the panel of investors.
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